# UGC Engineer > UGC Engineer is a library of short-form video hooks that worked, each broken down into its first three seconds, script beats, brand and a reusable pattern, plus a tracker that snapshots your creators’ posts daily and answers questions from Claude Code or Codex. - Hooks: each entry is one short-form video that drew a large audience, with the brand and product it shows (when there is one), its first three seconds (visual, on-screen text, spoken line, sound), its script beats, why it works, how to adapt it and a one-line reusable pattern. Views are observed on a stated date; a count the platform does not report is "not reported", never zero. - Every hook credits the creator and links to the original post. - Tracker: fetches your creators' Instagram, TikTok, X, YouTube accounts once a day and keeps a daily snapshot of every post. You ask questions in plain language from Claude Code or Codex; your agent runs read-only SQL over your own workspace through the `ugct` CLI. There is no web dashboard. - Plans differ only in tracked accounts: Starter 25 accounts for 29 USD a month, Growth 100 accounts for 79 USD a month, Team 500 accounts for 199 USD a month. Billed monthly; no free trial. Full text of every hook breakdown, the tracker and the plans: https://ugcengineer.app/llms-full.txt ## Hooks - [Short-form video hooks that stopped the scroll, broken down](https://ugcengineer.app/): A reference gallery of short-form video hooks ranked by views: the brand and product, the first three seconds, the script beats and a reusable pattern for each. ## Hook breakdowns - [A Deadpan Selfie That Recognizes Viewers Watching on Mute](https://ugcengineer.app/hooks/DYYmVzsuAVm/): A deadpan selfie with a watching-on-mute text overlay hooks viewers by recognizing their immediate browsing habit and making it feel shared. - [“I Trust You” Sets Up a Makeup Reveal and Mirror Reaction](https://ugcengineer.app/hooks/DYxq1WLzxVr/): A makeup transformation video uses “I trust you” over the before shot to build anticipation, then reveals the finished look and a delighted mirror reaction. - [A Relatable Recipe POV Sets Up a Campfire Cooking Fail](https://ugcengineer.app/hooks/DYdxRcUqGhW/): An outdoor cooking reel uses a relatable Instagram-recipe POV overlay to build curiosity, then reveals a charred result as the visual punchline. - [Covert Restaurant Filming Sets Up a Phone-Screen Reveal](https://ugcengineer.app/hooks/DX_2Y6itlU3/): A restaurant skit hooks viewers with apparently covert filming, then uses phone-screen reveals and a puzzled reaction to lead into a chicken-meal promotion. - [Hotel Key Card Mistake Sets Up a Dramatic Facepalm](https://ugcengineer.app/hooks/DXNMrdLgqNY/): A hotel hallway skit uses a relatable key card mistake in a text overlay, then escalates from casual walking to a dramatic facepalm and defeated exit. - [Day-by-Day Sugar Challenge With Fast Mood Changes](https://ugcengineer.app/hooks/DWw0Q9VkYG2/): A selfie challenge montage hooks viewers with a relatable sweet-treat struggle, then rapidly contrasts a cheerful first day with increasingly frustrated daily updates. - [Gaming Sleepover POV Turns Into a Group Skincare Session](https://ugcengineer.app/hooks/Db_CANVxVkg/): A gaming-sleepover POV hooks viewers with a specific relationship scenario, then turns the creator's skincare routine into a playful group sheet-mask session. - [Motorcycle POV Opens an Unfinished Relationship Story](https://ugcengineer.app/hooks/DVpI_OKjJMe/): A motorcycle POV pairs an unfinished relationship scenario with moving road footage, building curiosity before a roadside interaction and a comedic freeze-frame ending. - [Promising Better Videos as an Alternative to Brain Rot](https://ugcengineer.app/hooks/DVXC0friFt5/): A selfie recommendation list hooks viewers with “Videos to watch instead of brain rot,” then reveals individual video cards through upward pointing gestures. - [A Pretend Flower Delivery Drops Viewers Into a Social Favor](https://ugcengineer.app/hooks/DWuyo_9ARg8/): A handheld POV flower-delivery encounter hooks viewers mid-conversation, then builds curiosity about whether the recipient will play along with the florist's favor. - [Matching Cat Bonnets Tease a Shared Beauty Transformation](https://ugcengineer.app/hooks/DYi1RLRCYkx/): A beauty transition video hooks viewers with a creator and cat in matching bonnets, then teases a shared makeover with makeup props and an explicit transition overlay. - [Layoff Pressure Meets a Carefree Longboard Ride](https://ugcengineer.app/hooks/DVm1QqzDTmc/): A text-overlay meme contrasts pressure to have a plan after a layoff with a carefree longboard ride, turning a serious career situation into a visual punchline. - [A Hair-Styling Favor Opens a Service-for-Service Skit](https://ugcengineer.app/hooks/DXUiPAMJTFt/): A text-led hair-styling skit drops viewers into a favor request, then uses a service-for-service bargain to build curiosity before a visual punchline. - [Vanity Clutter Opens a Loop About Life With a 3D Printer](https://ugcengineer.app/hooks/DcJiyJFMVOf/): A lifestyle montage pairs vanity clutter with a “My life since I have a 3D printer” overlay, creating curiosity about how the printer solves everyday needs. - [Wide-Eyed Selfie Leads Into an Oil-Control Spray Reveal](https://ugcengineer.app/hooks/DaJjcNJAHdl/): A close-up selfie hooks viewers with a sudden wide-eyed expression, then reveals an oil-control makeup spray against visibly shiny skin at an outdoor evening event. - [Oversized Pickle Jar Turns a Craving Into a Realization Hook](https://ugcengineer.app/hooks/DYaraKQNiAf/): A kitchen text-overlay skit hooks viewers with exaggerated pickle eating and jar drinking, then pays off its pregnancy-themed setup with a wide-eyed realization. - [A Tired Bedtime Selfie Interrupted by an Early-Morning Kiwi Offer](https://ugcengineer.app/hooks/DXrN8nBgg1Y/): A bed selfie hooks viewers with a relatable exhausted-parent overlay, then turns an unexpected kiwi offer and deadpan dialogue into morning comedy. - [Shower Multitasking Turns Everyday Overload Into a Visual Hook](https://ugcengineer.app/hooks/DctpJ_KPJjL/): A deadpan POV skit hooks viewers with absurd shower multitasking, combining a laptop, dumbbell and drink to make everyday overload instantly recognizable. - [A Painting Workflow Claim Followed by a Powered Roller Demo](https://ugcengineer.app/hooks/DXFSsh8kwTW/): A hands-on paint roller demo hooks viewers with a promise to change how they paint, then shows the connected tool coating a wall. - [Half-Lash Surprise Reaction Leads Into an Adhesive Test](https://ugcengineer.app/hooks/DXhLs0Tj0AA/): A lash-adhesive demo opens with a product flash, then a wide-eyed half-lash reaction that turns a visible makeup mismatch into humor before a hold test. - [A Relatable Filming Problem Leads to a Wearable Camera Reveal](https://ugcengineer.app/hooks/DWjSQ_Cjrwj/): A POV product demo hooks viewers with the familiar struggle of getting a partner to film aesthetic videos, then reveals a wearable camera and its footage. - [Email Frustration POV With an Unfiltered Office Reaction](https://ugcengineer.app/hooks/CoXoT1Zp4nv/): A workplace POV skit hooks viewers with a familiar email-frustration overlay and an unfiltered verbal reaction delivered while typing at a desk. - [A Late-Night Job Application Claim Over an Elevator Selfie](https://ugcengineer.app/hooks/DPDbsw9k2gW/): An elevator mirror selfie hooks job seekers with a text claim that applying after 10 PM gets more interviews than applying in the morning, leaving the explanation to the caption. - [An Awkward School Group Chat Request Becomes a Musical Story](https://ugcengineer.app/hooks/DcMjhWyzFYX/): A selfie reaction with school group chat overlays hooks viewers through an awkward lunchbox request, then turns the escalating argument into a song made with Suno. - [Email Punctuation Overthinking as a Relatable Desk Skit](https://ugcengineer.app/hooks/DaGa7oOsuq7/): A desk skit hooks viewers with “Email punctuation be like,” then pairs tiny punctuation changes with exaggerated vocal tones to dramatize a familiar workplace dilemma. - [A Dinosaur-Mom Callout Paired With an In-Store Reaction](https://ugcengineer.app/hooks/Dd7hWuOTpfB/): A retail discovery video hooks dinosaur-loving parents with a playful warning and an excited reaction before showing children's dinosaur outfits. - [Turning a Vague Text Reply Into a Multiple-Choice Quiz](https://ugcengineer.app/hooks/DZKJaPryAio/): A text-overlay comedy skit asks viewers how to answer “Hmmm,” using a stressed reaction, staggered choices and a countdown to turn a familiar texting dilemma into a quiz. - [Turning Family Texts Into a Song Creates a Curiosity Hook](https://ugcengineer.app/hooks/DXrs9XejUKJ/): A selfie introduces family texts turned into a Balkan song, creating curiosity that message bubbles and sung lyrics resolve while featuring a caption-named music app. ## Hooks by brand, category, format, hook type and platform - [Hooks featuring Suno](https://ugcengineer.app/hooks/brand/suno/): Short-form videos in which Suno appears, each with how the product shows up and a breakdown of the hook. 2 hooks. - [Hooks featuring Afrikana](https://ugcengineer.app/hooks/brand/afrikana/): Short-form videos in which Afrikana appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Bambu Lab](https://ugcengineer.app/hooks/brand/bambu-lab/): Short-form videos in which Bambu Lab appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring CozyTots](https://ugcengineer.app/hooks/brand/cozytots/): Short-form videos in which CozyTots appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Insta360](https://ugcengineer.app/hooks/brand/insta360/): Short-form videos in which Insta360 appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring ONE/SIZE](https://ugcengineer.app/hooks/brand/one-size/): Short-form videos in which ONE/SIZE appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Oreo](https://ugcengineer.app/hooks/brand/oreo/): Short-form videos in which Oreo appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Peeps](https://ugcengineer.app/hooks/brand/peeps/): Short-form videos in which Peeps appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Reese's](https://ugcengineer.app/hooks/brand/reese-s/): Short-form videos in which Reese's appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Hooks featuring Wagner](https://ugcengineer.app/hooks/brand/wagner/): Short-form videos in which Wagner appears, each with how the product shows up and a breakdown of the hook. 1 hook. - [Entertainment and comedy video hooks](https://ugcengineer.app/hooks/product-category/entertainment-comedy/): Short-form hooks in entertainment and comedy, sorted by views, each broken down to its first three seconds. 9 hooks. - [Makeup video hooks](https://ugcengineer.app/hooks/product-category/makeup/): Short-form hooks in makeup, sorted by views, each broken down to its first three seconds. 4 hooks. - [Career and workplace video hooks](https://ugcengineer.app/hooks/product-category/career-workplace/): Short-form hooks in career and workplace, sorted by views, each broken down to its first three seconds. 3 hooks. - [Food and beverage video hooks](https://ugcengineer.app/hooks/product-category/food-beverage/): Short-form hooks in food and beverage, sorted by views, each broken down to its first three seconds. 3 hooks. - [Apps and software video hooks](https://ugcengineer.app/hooks/product-category/apps-software/): Short-form hooks in apps and software, sorted by views, each broken down to its first three seconds. 2 hooks. - [Parenting and baby video hooks](https://ugcengineer.app/hooks/product-category/parenting-baby/): Short-form hooks in parenting and baby, sorted by views, each broken down to its first three seconds. 2 hooks. - [Relationships and dating video hooks](https://ugcengineer.app/hooks/product-category/relationships-dating/): Short-form hooks in relationships and dating, sorted by views, each broken down to its first three seconds. 2 hooks. - [Tech gadgets video hooks](https://ugcengineer.app/hooks/product-category/tech-gadgets/): Short-form hooks in tech gadgets, sorted by views, each broken down to its first three seconds. 2 hooks. - [Apparel video hooks](https://ugcengineer.app/hooks/product-category/apparel/): Short-form hooks in apparel, sorted by views, each broken down to its first three seconds. 1 hook. - [Beauty tools video hooks](https://ugcengineer.app/hooks/product-category/beauty-tools/): Short-form hooks in beauty tools, sorted by views, each broken down to its first three seconds. 1 hook. - [Education video hooks](https://ugcengineer.app/hooks/product-category/education/): Short-form hooks in education, sorted by views, each broken down to its first three seconds. 1 hook. - [Home decor video hooks](https://ugcengineer.app/hooks/product-category/home-decor/): Short-form hooks in home decor, sorted by views, each broken down to its first three seconds. 1 hook. - [Kitchen and cooking video hooks](https://ugcengineer.app/hooks/product-category/kitchen-cooking/): Short-form hooks in kitchen and cooking, sorted by views, each broken down to its first three seconds. 1 hook. - [Lifestyle video hooks](https://ugcengineer.app/hooks/product-category/lifestyle/): Short-form hooks in lifestyle, sorted by views, each broken down to its first three seconds. 1 hook. - [Skincare video hooks](https://ugcengineer.app/hooks/product-category/skincare/): Short-form hooks in skincare, sorted by views, each broken down to its first three seconds. 1 hook. - [Hooks from text overlay meme videos](https://ugcengineer.app/hooks/format/text-overlay-meme/): Short-form hooks from text overlay meme videos, sorted by views, each broken down to its first three seconds. 9 hooks. - [Hooks from POV skit videos](https://ugcengineer.app/hooks/format/pov-skit/): Short-form hooks from POV skit videos, sorted by views, each broken down to its first three seconds. 7 hooks. - [Hooks from demo videos](https://ugcengineer.app/hooks/format/demo/): Short-form hooks from demo videos, sorted by views, each broken down to its first three seconds. 5 hooks. - [Hooks from vlog videos](https://ugcengineer.app/hooks/format/vlog/): Short-form hooks from vlog videos, sorted by views, each broken down to its first three seconds. 2 hooks. - [Hooks from before and after videos](https://ugcengineer.app/hooks/format/before-after/): Short-form hooks from before and after videos, sorted by views, each broken down to its first three seconds. 1 hook. - [Hooks from challenge videos](https://ugcengineer.app/hooks/format/challenge/): Short-form hooks from challenge videos, sorted by views, each broken down to its first three seconds. 1 hook. - [Hooks from reaction video videos](https://ugcengineer.app/hooks/format/reaction-video/): Short-form hooks from reaction video videos, sorted by views, each broken down to its first three seconds. 1 hook. - [Hooks from transformation videos](https://ugcengineer.app/hooks/format/transformation/): Short-form hooks from transformation videos, sorted by views, each broken down to its first three seconds. 1 hook. - [POV hooks](https://ugcengineer.app/hooks/type/pov/): Puts the viewer inside a familiar situation with an on-screen “POV:” line. 9 hooks. - [Open loop hooks](https://ugcengineer.app/hooks/type/open-loop/): Starts a question or story and holds back the answer until the end. 6 hooks. - [Pattern interrupt hooks](https://ugcengineer.app/hooks/type/pattern-interrupt/): Opens with an unexpected image, sound or action that breaks the scroll before any words land. 3 hooks. - [Bold claim hooks](https://ugcengineer.app/hooks/type/bold-claim/): Opens with a specific, checkable claim that the rest of the video has to back up. 2 hooks. - [Contrast hooks](https://ugcengineer.app/hooks/type/contrast/): Puts two states, choices or people side by side from the first frame. 2 hooks. - [Reaction hooks](https://ugcengineer.app/hooks/type/reaction/): Opens on a visible reaction to something the viewer has not seen yet. 2 hooks. - [Storytime hooks](https://ugcengineer.app/hooks/type/storytime/): Opens in the middle of a personal story at its most tense moment. 2 hooks. - [Direct callout hooks](https://ugcengineer.app/hooks/type/direct-callout/): Names the target viewer directly, such as “if you have oily skin”, so the right people stop. 1 hook. - [Question hooks](https://ugcengineer.app/hooks/type/question/): Opens with a question the target viewer already asks themselves. 1 hook. - [Instagram video hooks](https://ugcengineer.app/hooks/platform/instagram/): Short-form hooks first posted on Instagram, sorted by views, each broken down to its first three seconds. 28 hooks. ## Tracker - [Tracker: your creators’ posts, asked from your coding agent](https://ugcengineer.app/tracker/): Daily snapshots of your creators’ Instagram, TikTok, X and YouTube posts. Ask questions in plain language from Claude Code or Codex; your agent runs the SQL. - [Pricing: plans by number of tracked accounts](https://ugcengineer.app/pricing/): Tracker plans by creator accounts tracked: Starter 25 accounts for $29/month, Growth 100 for $79, Team 500 for $199. Billed monthly, every platform included. ## For coding agents - [Tracker agent guide](https://ugcengineer.app/tracker/agent-guide.txt): rules, tables, templates and commands of the `ugct` CLI, as `ugct agent-guide` prints them.